Privacy Policy

Urban Rent LLC

Last updated: February 2026

Urban Rent LLC (“Urban Rent”, “we”, “us”, or “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit or use our website https://www.urbanrent.ge/ and when you contact us or lease equipment from us.

1. Company Information

Legal name: LLC Urban Rent
Georgian name: შპს ურბან რენთ
Registered address: Georgia, Tbilisi, University St. 17a, Floor 10
Email: info@urbanrent.ge
Phone: +995 551 551 023

Urban Rent specializes in leasing construction and building equipment, including façade scaffolding, elevators, hanging baskets, and related services.

2. Personal Data We Collect

We may collect the following categories of personal data:

2.1 Personal Information

Full name
Email address
Phone number
Company name
Project or delivery location

2.2 Technical Data

IP address
Browser type and version
Device information
Pages visited and usage data
Cookies and tracking data (Google Analytics, Meta Pixel, etc.)

We do not collect identification documents unless explicitly required for contractual or legal reasons.

3. How We Collect Data

3.1 Directly from You

Contact forms
Request-a-quote forms
Registration or rental applications
Phone call requests
Email or phone communication

3.2 Automatically

Cookies
Analytics tools
Tracking pixels

4. Purposes of Data Processing

We process personal data for the following purposes:

Processing leasing contracts and equipment delivery
Preparing contracts, invoices, and collecting payments
Providing customer support and communication
Marketing activities (newsletters, special offers, promotions)
Retargeting and advertising campaigns
Security and fraud prevention (verifying renter identity)
Compliance with Georgian legal and tax obligations

5. Legal Basis for Processing

We process your personal data based on:

Performance of a contract or pre-contractual steps
Legal obligations under Georgian law
Legitimate business interests
Your consent (for marketing and cookies, where required)

6. Data Sharing and Disclosure

We may share your data with the following parties:

Logistics & delivery companies (transport of equipment)
CRM systems (Zoho CRM)
Email services (Gmail)
Accounting / ERP systems
Cloud storage (Google Drive)
Analytics & advertising platforms (Google Analytics, Meta Pixel)
Legal and government authorities (when required by law, debt collection, or enforcement of legal claims)

We do not sell your personal data to third parties.

7. Data Storage and Retention

Data is stored in Zoho CRM and Google Drive
Retention: for the duration of the contract plus 3 years (tax/accounting requirements)
Marketing data is stored until you withdraw consent

8. Cookies and Tracking Technologies

We use cookies to:

Ensure website functionality
Analyze traffic and usage
Improve user experience
Support marketing and retargeting

A cookie consent banner is displayed on our website. You can manage or withdraw your cookie preferences at any time through your browser settings.

9. Data Security

We implement appropriate technical and organizational measures to protect personal data from unauthorized access, loss, misuse, alteration, or disclosure. Access to personal data is restricted to authorized personnel only.

10. Your Rights

You have the right to:

Access your personal data
Request correction or deletion
Object to processing
Withdraw consent for marketing
Request data portability

To exercise your rights, contact us at info@urbanrent.ge.

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be published on this page with a revised date.

13. Contact Us

If you have any questions regarding this Privacy Policy or your personal data, please contact:

info@urbanrent.ge
+995 551 551 023

PRIVACY POLICY